Find Out if Your Website is Working at its Full Potential
Whether it was a few years ago or it's been over a decade, there's one thing you should ask yourself about your business' website: "is it actually doing its job?"
A website should do more than just “look good”. It should help people find your business, learn about what makes you stand out, and take action through calls, bookings or purchases. And just as important: you shouldn’t be paying the fees of a 2025 website for something that looks like it would be right at home in 2010. Overpaying for features you don’t need or missing out on ones you do are also common issues facing small businesses.
Here’s how to find out if your website is working at its full potential... And whether you're getting the best value for your investment.
Is Your Website Bringing in Leads or Sales?
Your website is more than just a digital brochure. It is a tool. Ask yourself:
- Do I know how much traffic my site gets per month?
- Are people finding my site through Google?
- Am I getting contact form submissions, calls, or orders?
- Do visitors know what to do when they land on my homepage?
If you don't even know what kind of numbers your site is bringing in, that's a sign you should get more involved with your site. If you do know your numbers and you're not getting traffic at all, it could be time to invest in affordable web design and SEO. If you’re getting traffic but not conversions, your site may need a conversion rate optimization refresh.
Does It Work Perfectly on Any Device?
More than half of website traffic comes from mobile users in 2025. Your site should load quickly, look clean, and be easy to use on phones and tablets of any size.
If visitors have to pinch and zoom to scroll around or the site's navigation becomes unclear, you’re sure to lose customers. This is a common sign that your site needs a mobile-friendly redesign, which many small businesses overlook.
Is Your Website Fast, Secure, and Stable?
Speed matters both for visitors and for Google. If your site takes more than a few seconds to load, people will leave. And if it doesn’t have SSL (HTTPS), users may see a “Not Secure” warning. This is sure to scare off most potential clients. An underperforming or outdated site can be costing you business every day, and you might not even be realizing it. To make matters worse, you might still be paying top dollar for such a site, which leads us into the next section.
Are You Paying for the Right Features - Or Too Much for the Wrong Ones?
We often meet business owners who:
- Paid thousands for a site they can't or don’t know how to update
- Are paying near $100 per month for a site that's 5-10 years old
- Overpaid for features they never use
- Got a cheap site that lacks SEO, mobile design, or polish
You deserve affordable web design services that match your business needs. Not bloated packages, hidden fees, or templates that don’t convert. Here at Maximum Website Solutions, we believe in providing honest, hard-working small business owners with websites that match those values. We'll make sure every cost is crystal-clear, and we'll only suggest features if we truly believe they will help.
Is Your Website Showing Up on a Search?
If people can’t find you online, your website isn’t reaching its full potential. Basic on-page SEO (page titles, headings, meta descriptions, alt text, compressed imaged, and clear structure) should be included in any site you pay for. If not, you may be missing out on free traffic and paying more for your ads to make up for it. What's more, SEO is a constant battle for optimization. Ask your web provider or freelancer what SEO techniques were included at launch and which are ongoing today. If they can’t answer clearly, that’s a red flag.
What to Do If Your Website Isn’t Performing
If you're unsure whether your website is doing everything it should, you're not alone. The good news? You don't need a complete overhaul to improve performance. Sometimes a few smart updates - like modern hosting, a clearer call-to-action, or local SEO tweaks - can make a big difference in your site's performance and costs..
At Maximum Website Solutions, we offer affordable custom web design services for small businesses that focus on one thing: getting results without wasting your time or your budget.
Want a Free Website Review?
If this article has you wondering whether your website is working to its full potential, or if it has helped you realize you may be paying too much for too little, we're here to help.
👉 Request a free website audit
👉 Book a 15-minute consultation
👉 Learn more about our web design & SEO services
Or email us at contact@maximumwebsitesolutions.com. Your website shouldn’t just sit there. Let’s get in touch today to make sure it’s working for you!
